Privacy Policy
Privacy Policy
Effective date: 21 September 2026
Last updated: 21 September 2026
Accessibility Redefined Private Limited, operating under the brand name Acc-Red (“Acc-Red”, “Company”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, process, store and disclose personal data when you:
Visit or use https://acc-red.com/
Visit, shop on or use https://www.shopaccred.com/
Use any other Acc-Red website, page, form or digital service that links to this Privacy Policy
Purchase, enquire about or request information concerning our products and services
Contact us through telephone, email, WhatsApp, social media, forms or advertising platforms
Interact with our advertisements, campaigns, videos, marketplace listings or business profiles
Our websites and services are primarily intended for customers and users in India.
This Privacy Policy is an electronic record and should be read in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable provisions of the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, as and when those provisions become applicable.
1. Meaning of personal data
“Personal data” means information relating to an identified or identifiable individual. It may include information that identifies you directly as well as information that can reasonably be connected with you.
“You” and “your” refer to any visitor, customer, prospective customer, business contact, applicant or other individual whose personal data we process.
2. Personal data we may collect
Depending on how you interact with Acc-Red, we may collect the following categories of information.
2.1 Identity and contact information
This may include:
Name
Email address
Telephone or mobile number
WhatsApp number
Billing and delivery address
City, state, PIN code and country
Company, institution or organisation name
Job title or department
GST details or other business information, where relevant
2.2 Order and transaction information
When you make or consider making a purchase, we may collect:
Products viewed, selected, added to cart or purchased
Product quantities, prices, discounts and taxes
Order number and order status
Billing and shipping information
Payment status and transaction reference
Delivery and installation information
Returns, cancellations, refunds and warranty information
Customer-support records connected with an order
Payment details may be collected and processed directly by third-party payment gateways, banks or payment-service providers. Acc-Red does not intend to store complete card numbers, CVV numbers, UPI PINs, banking passwords or similar payment credentials.
2.3 Enquiry and service information
When you request a quotation, assessment, consultation, installation or service, we may collect:
The nature of your enquiry
Products or accessibility solutions in which you are interested
Property, staircase, entrance, vehicle or installation details
Measurements, photographs, videos or documents voluntarily provided by you
Delivery, installation and site-location information
Preferred contact method and communication history
Feedback, complaints and support requests
2.4 Accessibility, mobility and health-related information
Because Acc-Red provides accessibility and mobility products, you may voluntarily share information about mobility limitations, disability, medical conditions, physical measurements or the needs of an intended product user.
We request that you provide only the information reasonably required for us to understand your enquiry, recommend a suitable solution or provide the requested service.
We will use such information only for the relevant enquiry, product recommendation, installation, service, safety, support or legal purpose. Please do not provide medical records or unrelated sensitive information unless specifically requested and reasonably necessary.
Acc-Red does not provide medical diagnosis or medical advice through its websites. Product information and recommendations should not replace advice from an appropriately qualified medical professional where such advice is required.
2.5 Website, device and usage information
When you use our websites, certain information may be collected automatically, including:
Internet Protocol address
Approximate location derived from an IP address
Browser type and version
Device type, operating system and screen information
Language and regional settings
Date and time of access
Pages viewed and time spent on those pages
Referring website, advertisement or campaign
Links, call buttons and WhatsApp buttons clicked
Products viewed
Add-to-cart, checkout and purchase activity
Form-submission events
Advertising identifiers and cookie identifiers
Technical logs, errors and diagnostic information
We configure our analytics and tag-management systems with the intention that names, email addresses, telephone numbers, free-text messages, vehicle-registration numbers, uploaded filenames and similar directly identifying information are not transmitted to Google Analytics or Google Tag Manager.
2.6 Communications and marketing information
We may collect:
Email, telephone, WhatsApp and customer-support communications
Marketing preferences
Responses to advertisements, campaigns, surveys or promotions
Information about whether a communication was delivered, opened or acted upon
Requests to subscribe, unsubscribe or stop communications
2.7 Social-media and marketplace information
If you contact us or interact with Acc-Red through Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Google Business Profile, Amazon, GeM or another marketplace or platform, we may receive information made available by you and the relevant platform.
Information collected directly by those platforms is governed by their respective privacy policies and terms.
2.8 Recruitment information
If you apply for employment, an internship, consultancy or another professional opportunity, we may collect:
Name and contact information
Curriculum vitae or résumé
Education and employment history
Professional qualifications
Portfolio or work samples
References and interview information
Any other information voluntarily submitted with the application
3. How we collect personal data
We may collect personal data:
Directly from you
Through website forms, checkout pages or account features
Through telephone calls, email, WhatsApp or social media
Through cookies, pixels, tags and similar technologies
From advertising and analytics providers
From ecommerce platforms, marketplaces and payment providers
From logistics, installation and service partners
From authorised distributors, business partners or referral sources
From publicly available sources
From another person acting on your behalf
If you provide personal data relating to another individual, you confirm that you have authority to provide that information and to permit its use for the stated purpose.
4. How we use personal data
We may process personal data to:
Respond to enquiries and requests
Recommend appropriate accessibility or mobility products
Prepare quotations, assessments and proposals
Process and fulfil orders
Collect and verify payments
Arrange delivery, installation, demonstration, maintenance or support
Communicate order and service updates
Administer warranties, returns, cancellations and refunds
Provide customer support
Maintain customer and transaction records
Operate, secure and improve our websites
Understand website usage and product interest
Measure advertising and campaign performance
Attribute enquiries, calls, WhatsApp interactions and sales to marketing campaigns
Conduct remarketing or audience-based advertising where legally permitted
Personalise content, advertisements and communications where permitted
Prevent fraud, misuse and security incidents
Comply with accounting, taxation and legal requirements
Establish, exercise or defend legal claims
Process recruitment applications
Manage our relationship with customers, vendors and partners
Perform internal analysis, forecasting and business planning
Send relevant product, service and promotional communications, subject to applicable law and your communication preferences
We will not use personal data for a materially incompatible purpose without providing appropriate notice or obtaining consent where required.
5. Cookies and similar technologies
Our websites may use cookies, tags, pixels, local-storage technologies and similar tools. These technologies may be operated by Acc-Red or by third parties.
A cookie is a small text file stored on your browser or device. Cookies help websites remember information, function correctly, measure usage and support advertising.
5.1 Types of cookies and technologies
We may use:
Necessary cookies: These support essential functions such as security, cart operation, checkout, account access and storage of website preferences.
Functional cookies: These remember choices and help provide enhanced website functionality.
Analytics cookies: These help us understand website visits, traffic sources, page engagement, product views, enquiries and transactions.
Advertising cookies: These may be used to measure advertisements, attribute conversions, create audiences, limit repeated advertisements and display more relevant advertising.
Session cookies: These normally expire when the browser is closed.
Persistent cookies: These remain for a defined period or until removed through browser settings.
First-party cookies: These are set from an Acc-Red domain.
Third-party cookies: These are set or accessed by an external service provider.
5.2 Cookies may operate automatically
Where permitted by applicable law, cookies and similar technologies may be placed or activated when you access our websites. You can restrict or disable cookies through your browser or device settings.
Blocking cookies may affect website functionality, including saved preferences, cart functions, checkout, login features, analytics and personalised content.
Browser instructions are generally available through the browser’s help or privacy settings. Deleting cookies does not necessarily prevent new cookies from being stored during a later visit.
5.3 Global Privacy Control and Do Not Track
Some browsers offer Global Privacy Control, Do Not Track or similar signals. Because these signals are not implemented consistently across all services, our websites may not automatically respond to every such signal.
You can contact us using the details at the end of this policy to communicate a privacy or advertising preference.
6. Analytics, advertising and measurement services
We use or may use the following services when enabled on our websites or campaigns.
6.1 Google Tag Manager
Google Tag Manager helps us manage analytics and advertising tags. Google Tag Manager may facilitate the operation of other measurement technologies configured through it.
6.2 Google Analytics 4
Google Analytics 4 helps us understand website traffic and user interaction. This can include page views, product views, add-to-cart activity, checkout activity, purchases, enquiries and interactions with call or WhatsApp links.
Google may process device, browser, approximate-location, cookie and usage information to provide analytics services.
6.3 Google Ads
We may use Google Ads for:
Advertisement delivery
Conversion measurement
Call, enquiry and purchase attribution
Remarketing
Audience creation
Campaign optimisation
Customer Match, if lawfully implemented
Enhanced conversion measurement, if lawfully implemented
Google may receive information about website interactions and advertising activity. Personalised advertising and customer-list features will be used only where we determine that there is an appropriate legal basis and the feature is configured in accordance with applicable platform requirements.
Users can review or change Google advertising settings through Google My Ad Center.
6.4 Google Search Console and Google Business Profile
We may use Google Search Console and Google Business Profile to understand search visibility, website performance, calls, directions, website visits and customer interactions. These services generally provide aggregated or platform-generated information, but Google may independently process user information under its own policies.
6.5 YouTube
Pages may include YouTube videos or links. YouTube or Google may collect information when a video is loaded, played or otherwise interacted with.
6.6 Social-media advertising
Where enabled, we may use advertising, measurement or business tools provided by platforms such as Meta, including Facebook, Instagram and WhatsApp, or LinkedIn.
These platforms may process information about advertisement views, clicks, website visits, form submissions or other interactions according to their own privacy policies.
6.7 Call, form and WhatsApp measurement
We may measure when a user:
Clicks a telephone link
Clicks a WhatsApp link
Submits an enquiry form
Completes a purchase or other relevant action
The measurement event is intended to record the action and its marketing source. It is not intended to transmit the contents of your telephone call, WhatsApp conversation or free-text enquiry to Google Analytics.
7. Marketing communications
We may contact you through email, telephone, SMS, WhatsApp or other channels concerning:
An enquiry or order
Delivery, installation or support
Products and services that may be relevant to you
Offers, announcements or promotions
Requests for feedback or reviews
You may stop promotional communications by:
Using an unsubscribe option provided in an email
Replying “STOP” or communicating your preference where the channel permits
Contacting us at sales@acc-red.com
Calling us on +91 95947 41515
Stopping promotional communications will not prevent necessary communications relating to an active enquiry, order, payment, delivery, warranty, installation, safety notice or legal matter.
8. Customer lists and advertising audiences
If Acc-Red uses customer information to create an advertising audience, Customer Match list or similar feature, we may securely provide identifiers such as an email address or telephone number to the advertising provider, normally using hashing or another protective process supported by that provider.
We will use such features only for legitimate marketing purposes and subject to applicable law, platform requirements and available opt-out rights.
You may request exclusion from customer-list advertising by contacting us.
9. Payment processing
Payments may be processed through independent payment gateways, banks, UPI providers or other payment-service providers.
Those providers may collect and process payment credentials, transaction information, device information and fraud-prevention information under their respective policies.
Acc-Red may receive transaction confirmation, payment status, payment method, reference number and limited billing information, but does not intend to receive or store complete sensitive payment credentials.
10. Disclosure of personal data
We may disclose personal data to the following categories of recipients where reasonably necessary:
Website, hosting and ecommerce-platform providers
Payment gateways, banks and financial-service providers
Logistics, courier and transportation partners
Installation, service and maintenance personnel
Product manufacturers, authorised vendors and suppliers
Customer-support, email, telephone and WhatsApp service providers
Advertising, analytics and marketing platforms
Search engines and social-media platforms
Accountants, auditors, insurers, lawyers and professional advisers
Government departments, courts, law-enforcement agencies and regulators
A buyer, investor, successor or adviser involved in a merger, acquisition, restructuring, financing or sale of business assets
Service providers are permitted to process personal data only for the relevant service or another lawful purpose.
We do not sell personal data for monetary consideration. However, certain disclosures to advertising providers may be treated as “sharing” or “targeted advertising” under some international privacy laws. Where such laws apply, you may contact us to request an applicable opt-out.
11. Amazon, GeM and other external marketplaces
Our websites may link to Amazon, Government e-Marketplace, social-commerce services or other third-party marketplaces.
When you leave an Acc-Red website and use an external marketplace:
The external marketplace may collect your personal data directly
Its privacy policy and terms will apply
It will generally control the payment, account and marketplace transaction data collected through its service
Acc-Red may receive order or customer information required to fulfil, support or reconcile the transaction
We encourage you to review the privacy policy of the relevant marketplace.
12. International data processing
Some technology, analytics, advertising, cloud, communication and payment providers may process or store information outside India.
Where required, we will take reasonable measures to ensure that international processing or transfers are handled in accordance with applicable law and appropriate contractual, organisational or technical safeguards.
13. Data retention
We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including:
Fulfilling an enquiry or order
Providing installation, warranty and after-sales support
Maintaining financial and tax records
Resolving complaints and disputes
Preventing fraud and misuse
Complying with legal and regulatory obligations
Establishing or defending legal claims
Maintaining marketing preferences and suppression records
Retention periods may vary according to the type of information, the nature of the transaction and applicable legal requirements.
When personal data is no longer reasonably required, we may delete, anonymise or securely archive it, subject to legal and technical limitations.
14. Data security
We use reasonable technical, administrative and organisational safeguards intended to protect personal data against unauthorised access, loss, alteration, disclosure or misuse.
These safeguards may include:
Access restrictions
Password and account-security controls
Secure hosting and encrypted transmission where supported
Service-provider controls
System monitoring and backups
Staff and vendor confidentiality obligations
Data-minimisation practices
No website, transmission method or storage system can be guaranteed to be completely secure. You should use secure devices and connections and should not send passwords, payment PINs or other unnecessary confidential information through ordinary forms, email or WhatsApp.
15. Your privacy rights
Subject to applicable law, you may have the right to:
Ask whether we process your personal data
Request access to your personal data
Request correction or updating of inaccurate information
Request deletion or erasure of eligible information
Withdraw consent where processing relies on consent
Object to or restrict certain processing
Opt out of promotional communications
Request information about categories of recipients
Nominate another individual to exercise rights where legally permitted
Raise a grievance concerning our handling of personal data
Request an applicable advertising opt-out
These rights are not absolute. We may retain or continue processing information where required for an order, legal obligation, fraud prevention, dispute, security purpose or establishment or defence of legal claims.
To protect your information, we may request reasonable verification before fulfilling a request.
Requests can be submitted using the contact details in Section 21.
16. Withdrawal of consent
Where we rely on your consent, you may withdraw it by contacting us.
Withdrawal will apply prospectively and will not make processing performed before the withdrawal unlawful. Withdrawal may affect our ability to provide a feature or service where the relevant information is necessary for that feature or service.
17. Children’s privacy
Our websites are not intended to be used independently by children under 18 to place orders or provide personal data.
We do not knowingly seek personal data directly from children for behavioural advertising. A parent, guardian or authorised adult should make enquiries and purchases relating to a child.
If you believe that a child has provided personal data to us without appropriate authorisation, please contact us so that we can review and, where appropriate, delete or restrict the information.
18. Third-party links and embedded services
Our websites may contain links to or embedded content from:
Payment providers
Social-media services
Video platforms
Maps and location services
Marketplaces
Manufacturers
Business partners
Other external websites
We do not control the privacy, security or cookie practices of independent third parties. Their respective privacy policies apply when you use their services.
19. Data breaches and incidents
If we become aware of a personal-data breach, we will assess the nature and potential impact of the incident.
We may notify affected individuals, service providers, regulators or other authorities where required by applicable law. We may also take reasonable steps to contain, investigate and remedy the incident.
20. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in:
Our websites or services
Our analytics or advertising tools
Business operations
Legal or regulatory requirements
Security and data-processing practices
The latest version will be published on our website with its effective or last-updated date.
Where a change materially affects your rights or the way we process personal data, we may provide additional notice where reasonably practicable or legally required.
21. Privacy and grievance contact
For questions, privacy requests, correction or deletion requests, withdrawal of consent, marketing opt-outs or grievances, contact:
Email: sales@acc-red.com
Telephone: +91 95947 41515
Please include enough information for us to understand and verify your request. Do not include passwords, payment PINs or unrelated medical information.
We will review and respond within the period required by applicable law or, where no specific period applies, within a reasonable period.
22. Governing law and jurisdiction
This Privacy Policy is governed by the laws of India.
Subject to applicable consumer-protection, privacy and other mandatory laws, disputes concerning this Privacy Policy or Acc-Red’s processing of personal data will be subject to the jurisdiction of the competent courts in Maharashtra, India.